Grow Your Business/Grow Your Community
With a researcher trained in the new methods and with access to global data, projects can be completed for a tenth the cost and turned around in a matter of weeks.
The New Business Research
1. The New Business Research is internet driven, from a simple Google search on a Competitor to free Government Census Data. In addition to free resources, there are a number of large research companies that collect and sell consumer, demographic and psychographic data. The cost for paid data continues to come down.
The Old Business Research
2. Traditional Marketing Research is consumer focused. Research projects include customer surveys and focus groups.
3. Traditional Business Intelligence is internal analysis of company controlled data. Billion dollar companies take customer data at the point of sale. Every time a customer appreciation card is swiped at a Big Box Store data is collected. The Big Box knows what sells, to whom and where.
The reasons small to mid-size businesses do not take advantage of the New Business Research are: